Marketing Manager - Respiratory Marketing Development

Core Responsibilities​​

​​I. Mixed-Market Strategy & Execution (50%)​​

• ​​Cross-Indication Strategy Development​​

  • Design and implement Dupixent’s differentiated strategy for ​​respiratory indications in mixed markets​​ (e.g., COPD with nasal polyps, asthma-COPD overlap), integrating dermatology and respiratory resources to identify growth opportunities across therapeutic areas

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• • Map patient journeys in mixed markets, identifying multichannel penetration paths (e.g., tertiary vs. primary hospitals) and developing targeted educational initiatives

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• ​​Mixed-Market Program Design & Launch​​

  • Lead ​​integrated cross-therapeutic projects​​ (e.g., "Respiratory-Immunology Joint Diagnosis Solutions"), collaborating with Medical Affairs to develop clinical evidence tools (DAs, patient screening pathways) and drive KOL cross-specialty engagement

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• • Establish joint performance metrics (e.g., prescription conversion rate, patient retention) for mixed-market teams (respiratory + dermatology), tracking ROI and optimizing resource allocation

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• ​​Performance Tracking & Growth Acceleration​​

  • Identify growth barriers through ​​data-driven analysis​​ (e.g., reimbursement policies, competitor dynamics, patient stratification) and propose pricing, channel, or indication-expansion strategies

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• • Monitor Dupixent’s competitive landscape in mixed markets (e.g., vs. IL-5/PDE4 inhibitors) and refine countermeasures

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​​II. Regional Marketing Operations (50%)​​

• ​​Regional Plan Execution​​ (30% weighting)

  • Localize national respiratory marketing strategies, manage regional A&P budgets, and ensure precision targeting of high-potential accounts

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• • Organize regional medical events (CME, speaker programs) and train sales teams on unified messaging

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• ​​KOL Ecosystem Building​​ (35% weighting)

  • Develop tiered KOL management systems, creating personalized engagement platforms (e.g., research collaborations, patient education) to position Dupixent as the ​​preferred biologic for COPD​​

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• • Maintain KOL databases and optimize speaker resource utilization (e.g., virtual reach to primary care)

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• ​​Market Intelligence & Strategy Integration​​ (15% weighting)

  • Gather regional insights (competitor activities, policy shifts) to inform national planning

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• • Lead regional Brand Champion teams, ensuring execution alignment and feedback-driven strategy refinement

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​​Qualifications​​

​​Hard Skills​​

• ​​Education​​: Bachelor’s degree or higher in Medicine, Pharmacy, Marketing, or related fields.

• ​​Experience​​:

  • ≥3 years in pharma marketing (respiratory/biologics preferred), including 1+ year in marketing/sales management.

  • ​​Mandatory​​: Proven success in mixed-market initiatives (e.g., cross-departmental campaigns, omnichannel patient programs)

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​​Core Competencies​​

• ​​Strategic Acumen​​: Expertise in mixed-market growth models and patient-journey analytics

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• ​​Execution Excellence​​: Proficiency in managing medical events, KOL programs, and budget optimization

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• ​​Collaborative Leadership​​: Ability to align sales, medical, and central marketing (CMKT) teams