Commercial Lead, Immunology

Brand and Portfolio Strategy

·Build brand/portfolio strategy independently with deep understanding on clinical consideration and practices,

·Identifies opportunities, develops & implements services around brands that maximize overall value for stakeholders.

·Creates and develops new markets for a brand, e.g. new territories, customers, indications, formulations, channels and geographies.

·Shapes the external environment to improve brand potential through influence on all customers, segments, and stakeholders.

·Identifies and ensures inclusion of market access requirements in clinical development.

·Develops aggressive strategies to mitigate or build on competitor offerings.

Builds on patient/customer insight to lead innovation.

·Generate insights and implications from market, to meeting patient and customer needs and outcomes.

·Develops a deep understanding of the TA and translates this into business plans.

·Fosters solution-oriented innovation in own team and ensures implementation.

·Prepares product messages and customer solutions that address the needs of specific customer segments and decision makers.

Product Development and Life Cycle Management

·Inspires & implements innovative approaches to the integration of clinical, regulatory and commercial inputs across all stakeholders.

·Develop business case/approval for LCM options.

·Drives brand value and differentiation through formulation development and packaging.

·Ensures optimal intellectual property protection through effective cross-functional working.

Marketing Execution

·Early engagement of key opinion leaders from research to launch to be the advocate.

·Leads development and delivery of key campaign materials from insights to review, production and implementation to stakeholders.

·Leads development and delivery of materials to support Market Access/Managed Markets

·Leads brand finance and budgeting practises (P & L) and appropriate management of resources.

·Drives consistent execution of product strategy throughout Marketing, Sales, Market Access, Medical using appropriate key performance indicators.

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

·Minimum Bachelor’s degree, MBA is preferred

·Medical or pharmacy education background preferred; MBA /post-graduation (e.g., master, PHD) qualification will be an advantage.

Experience & knowledge:

·Post-B.A/master. with 5 years working experience OR post-MBA/PHD with 2-3 years working experience

·Consulting firm or strategic planning/business development department experiences are preferred

·Operational Marketing and Market Access experiences will be valued.

·Cross-culture experience is a plus.

Core competencies:

·Strong case experience in healthcare, preferably pharmaceuticals

·Experience with building forecast models, valuations, PowerPoint presentations (senior management level presentations)

·Strong communication skills to effectively present to senior management in English and Chinese

·Additional experience in marketing / sales operations valued

·Demonstrates willingness and capability to cooperate with colleagues in various teams across the company.