Local Marketer L3-1

Customer Engagement Manager

• Location: São Paulo

About the job

Are you passionate about making a meaningful impact on patients' lives? Do you thrive in dynamic environments where your strategic thinking and people skills can drive transformation? Is innovation at the core of your professional identity?

We're seeking a strategic Customer Engagement Manager focused on Trade to lead and implement innovative trade marketing strategies that optimize the patient journey in pharmacies, enhancing visibility and commercial performance of the Established Products (RX portfolio). This role is responsible for strengthening relationships with retail pharmacy partners and creating differentiated experiences that positively impact purchasing decisions and customer loyalty.

This unique role offers the opportunity to:

• Drive Trade portfolio strategy on Retail channel.
• Work with innovation in HCP engagement and patient journey optimization.
• Deliver sustainable P&L in a competitive and evolving market landscape.

Main responsibilities

Strategic Planning & Execution

• Develop and execute point-of-sale activation programs that elevate the patient experience and drive product visibility and adherence.
• Create and implement innovative trade marketing strategies to optimize commercial performance of the Established Products portfolio.
• Analyze market data and consumer behavior to identify growth opportunities and develop channel-specific tactics.
• Develop and deploy Minimum Viable Products (MVPs) for trade initiatives, allowing for fast implementation, measurement, and optimization.
• Participate and execute according to the new Go to Market Squad definition.
• Manage and maintain respective systems.

Cross-Functional Collaboration

• Collaborate with cross-functional teams to align marketing, Trade & Revenue Management (TRM), and Finance strategies, ensuring an integrated approach.
• Partner with key account managers to develop joint business planning and customer development initiatives.
• Coordinate with point-of-sale and medical detailing teams to implement effective sell-out activities and activation plans.

Communication & Education

• Develop communication materials and tools that educate pharmacists.
• Build and maintain strong relationships with retail pharmacy partners.
• Coordinate and lead Joint business Plans with customers.

Performance Management

• Track and analyze KPIs of initiatives, implementing strategic adjustments to maximize results with customers.
• Ensure discount optimization while enhancing performance.
• Measure effectiveness of point-of-sale activities and optimize based on data insights.
• Maintain knowledge of and comply with the principles of Ethics and Integrity, Sanofi policies and codes of conduct that regulate the pharmaceutical market.
• Comply with and promote Sanofi Health, Safety and Environment (HSE) policies, with the aim of preventing accidents, avoiding health risks, promoting employee well-being and reducing environmental impacts resulting from the execution of work activities.
• Support Sanofi Diversity & Inclusion strategy and initiatives to ensure all employees and partners are treated with respect and receive equal opportunities.
• Promote the culture of Ethics and Business Integrity in your team by serving as a role model by ensuring appropriate knowledge and adherence to the principles of ethics and integrity, Sanofi policies and codes of conduct that regulate the pharmaceutical market.
• Comply with and promote Sanofi Health, Safety and Environment (HSE) policies in relation to the team it manages, which includes the Road Safety Program (Road Safety) with the purpose of preventing accidents, avoiding health risks, promoting the well-being of employees and reducing environmental impacts resulting from the execution of their work activities.
• Support Sanofi Diversity, Equity and Inclusion strategy and initiatives to ensure all employees and partners are treated with respect and receive equal opportunities.

About you

EXPERIENCE

To succeed in this position, candidates must demonstrate:

• Proven Commercial or Trade Marketing background with experience in pharmaceutical or healthcare industry.
• Strong analytical skills with advanced proficiency in Excel, Power BI and PowerPoint
• Demonstrated ability to develop and execute successful point-of-sale marketing strategies.
• Experience in analyzing market data and consumer behavior to drive business decisions.
• Excellent project management and organizational skills.
• Strong communication and presentation skills.

• Negotiation expertise for partnership development and commercial agreements.

SOFT & TECHNICAL SKILLS

Analytical Excellence:

• Analytical skills with ability to interpret complex market data & generate actionable insights.
• Strategic vision to quickly interpret findings and anticipate market trends.

Leadership & Interpersonal Skills

• Values diverse perspectives - appreciates and leverages different viewpoints when leading sensitive business situations and managing teams.
• Builds strategic relationships with key opinion leaders and uses information exchange to optimize strategic planning.
• Capacity to engage and influence Sales Force teams.

Execution Excellence

• Results-oriented approach - monitors performance indicators and adjusts actions timely and appropriately.
• Ethics & compliance - Ensure all trade marketing activities comply with Sanofi's policies, pharmaceutical industry regulations, and local laws.
• Capacity to learn fast and test new models (applying Thoughtful Risk Taking)
• Adaptive planning - adjusts plans and redirects resources during projects to adapt strategy to changing contexts.

Communication & Influence

• Clear communication - transmits ideas effectively with personalized approach to different stakeholders.
• Collaborative approach - engages with field teams to gather feedback that informs strategic vision and tactical implementation.

EDUCATION

• Bachelor’s degree in business, Marketing, Advertising, Engineering, or Pharmacy.
• MBA required, demonstrating advanced business acumen and strategic thinking capabilities.

LANGUAGES

• Bilingual proficiency in Portuguese and English (mandatory).

Why choose us?

• Take on a pivotal role in driving the success of our Established Products portfolio, contributing directly to business growth and market leadership.
• Join a dynamic team of marketing professionals known for their creativity, market expertise, and strong relationships with key pharmacy partners.
• Lead innovative trade marketing strategies and tactics.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Play an instrumental part in creating best practice within our Marketing team

PursueProgress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!