Immunology Brand Manager, Sanofi UKIE

• Location: Reading office, expectation minimum 3 days per week
• Job type: Permanent, Full time

About the job

Over 3.2 million people across the UK are living with Type 2 inflammatory conditions such as severe asthma, COPD, moderate-to-severe atopic dermatitis, and chronic rhinosinusitis with nasal polyps (CRSwNP). These conditions not only significantly reduce quality of life for patients and their carers, but also place a substantial burden on the NHS.

Estimated Type 2 UK patient population:

• COPD: ~2,000,000,
• Moderate-to-Severe Atopic Dermatitis: ~650,000,
• CRSwNP: ~420,000,
• Severe Asthma: ~200,000

These figures highlight the urgent need for integrated care approaches and innovative treatments that can address the underlying drivers of Type 2 inflammation.

We are looking for a dynamic experienced brand manager to support and execute the brand strategy in line with the global brand plan and customer and patient needs.

We are seeking a driven professional, who is living and role modelling our SANOFI cultural values. This is a key, high profile appointment with responsibility for our commercial activities ultimately supporting our ambition and improve patient outcomes.

Job responsibilities

Execute the commercial excellence milestones seamlessly

• Supports the cross functional brand team ensuring execution of the launch milestones ensuring a full inclusion of the cross functional team (medical affairs, market access, public affairs, patient advocacy, sales, business intelligence, Respiratory Professional relation lead)
• Drive innovative solutions by co-creating them with key customers (HCPs and patients) and the cross functional brand team to unlock the potential of our brand across the UK
• Prepare and orchestrate the unbranded and branded campaign pre and post launch ensuring a fast brand awareness, adoption and advocacy in the appropriate patient
• Support the infield training in partnership with the COMEX lead making sure the field team is knowledgeable and confident to engage with HCPs effectively

KPIs

• execution and sales achievement vs target

Leverage market insight to translate the Global Dupixent Strategy to the local UKIE Brand and tactical plan fit for the overarching local commercial strategy

• Builds in-depth understanding of the UKIE NHS environment, customer perceptions and motivations, patient pathway and needs, competitor landscape. Understands the UKIE market in context of the Sanofi G10 markets and uses this insight to drive UKIE strategy and ambition
• Role-models an externally-facing focus through personal customer engagements, and brings insight back to feed the brand plan and support the continued evolution of the business
• Supports the full Dupixent cross-functional team in the development and delivery of the UKIE Brand Plan: Sales, Marketing, Medical, Market Access, Patient Solutions, Corporate Affairs, BOS, Commercial Effectiveness, GTM Transformation Lead
• Ensure translation of the brand plan to an operational tactical plan in high quality on time within budget

KPIs

• Alignment to Global Strategy. Global stakeholder feedback on quality of brand plan. Proportion of time spent externally-facing.

Drives Go-To-Market (GTM) transformation of the Dupixent Franchise – translating to the increased capability of the broader Sanofi business:

• Supports the transformation of omnichannel capability within the Franchise to deliver Sanofi’s ambition of being industry-leading
• Leads the implementation of key Global initiatives across the indication to drive GTM transformation
• Models the utilisation of agile ways of working to delivery continuous improvement of field-orchestration

KPIs

• GTM development goals: capability status, External benchmarks: CXQ, SOV

Ensure a strong external focus to shape the biologic environment in the UK

• Working closely with the professional relation lead and the cross functional team, partner with the medical scientific community and key stakeholders to shape the clinical pathway for biologics in the UK
• Collaborate with the market access team and external stakeholders to develop a strong clinical advocacy and ensure full access the eligible Dupixent

KPIs

• Field visit days, reimbursement milestones vs target, NPS

About you

• You are ready and able to hit the ground running
• You are already proven to lead the delivery of business results and contribute to an engaged, diverse and inclusive culture across a complex team of stakeholders
• You are highly skilled at Brand planning, forecasting and budget execution
• You have demonstrated successful customer facing experience in immunology if possible
• You are an innovator, you can think outside the box, translate an idea into impactful action
• You understand Sanofi’s ambition for GTM transformation and are skilled in leading organisational change and excellence in execution
• You have an agile mindset and method of Leadership to support continuous improvement
• You have an ability to communicate in a way that engages and inspires others at all levels of the organisation
• You are skilled at networking and influencing across complex internal and external stakeholder networks
• You are a highly resilient individual – able to lead brilliantly with and without authority in fast-paced, high-pressure environments whilst balancing your own well-being
• You role-model Take The Lead Behaviours through how you lead and how you act day-to-day: Act before seeking permission, Customers and patients at the centre, Sanofi first, Stretch to go beyond the level we’ve operated at before

Visas for those who do not already have the right to work in the UK will be considered on a case by case basis according to business needs and resources.

We are proud to be a Disability Confident Employer, committed to offering interviews to candidates who request consideration under the Scheme and meet the minimum requirements for this role.

If you have a disability and require adjustments for the interview process, please email us at diversity.recruitmentUKIE@sanofi.com. We are dedicated to ensuring an inclusive and supportive experience for all applicants.