Tzield - Customer Activation Lead - SH

This role is responsible for developing and executing comprehensive patient-centric strategies for Tzield in the China market, with a focus on Type 1 Diabetes (T1D) patient education, engagement, and support programs.

Key Responsibilities

Strategic Planning & Execution

• Develop and implement integrated patient communication strategies and tactical plans for Tzield, aligned with overall brand strategy and business objectives

• Design patient journey mapping and identify key touchpoints for intervention and engagement throughout the patient lifecycle

• Lead the development of annual patient strategy roadmap with clear KPIs and measurable outcomes

• Monitor market trends, patient insights, and competitive landscape to continuously optimize patient strategies

Patient Education & Disease Management Programs

• Design, develop, and execute comprehensive patient education programs focused on T1D awareness, early detection, and disease management

• Create and manage patient support programs (PSPs) that address unmet needs across the patient journey

• Develop educational materials, tools, and resources tailored to different patient segments and stages of disease progression

• Implement disease management initiatives that promote treatment adherence, lifestyle modification, and long-term health outcomes

• Drive initiatives to increase awareness of T1D risk screening, timely diagnosis, and standardized management protocols among high-risk populations in China

Cross-Functional Collaboration

• Partner closely with Communication team to ensure consistent messaging across all patient-facing channels

• Collaborate with Retail team to optimize patient experience at point-of-care and pharmacy touchpoints

• Work with Market Research team to gather patient insights, conduct needs assessments, and measure program effectiveness

• Coordinate with Medical Affairs, Market Access, and Sales teams to ensure alignment of patient initiatives with overall commercial strategy

• Engage with Digital and Omnichannel teams to leverage technology platforms for enhanced patient engagement

External Stakeholder Management

• Build and maintain strategic partnerships with patient advocacy organizations, patient support groups, and T1D communities

• Collaborate with e-commerce platforms and digital health partners to expand patient reach and accessibility

• Engage with healthcare professionals, diabetes educators, and key opinion leaders to support patient education initiatives

• Manage relationships with vendors, agencies, and third-party service providers for program execution

• Ensure all external collaborations comply with pharmaceutical industry regulations and company policies

Budget & Performance Management

• Develop and manage budget for patient programs and initiatives

• Track and analyze program performance metrics, ROI, and patient outcomes

• Prepare regular reports and presentations for senior management on program effectiveness and strategic recommendations

• Continuously optimize resource allocation based on performance data and business priorities

Requirements

Compliance & Quality Standards

• Ensure all patient-facing materials and programs comply with local regulations, industry codes, and company SOPs

• Maintain highest standards of ethical conduct in all patient engagement activities

• Implement quality control processes for all patient communications and educational materials

• Stay current with regulatory changes affecting patient engagement in the pharmaceutical industry

Skills and Qualifications

Core Competencies

• Strong strategic thinking and analytical skills with ability to translate insights into actionable plans

• Excellent project management capabilities with proven track record of managing multiple initiatives simultaneously

• Outstanding communication skills in both English and Mandarin Chinese (written and verbal)

• Deep understanding of patient-centric marketing principles and best practices

• Proficiency in digital marketing tools, CRM systems, and data analytics platforms

• Strong stakeholder management and influencing skills across diverse audiences

Technical Skills

• Experience with patient journey mapping and segmentation methodologies

• Knowledge of pharmaceutical marketing regulations and compliance requirements in China

• Familiarity with omnichannel marketing strategies and digital engagement platforms

• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel

• Experience with marketing automation tools and patient engagement platforms preferred

Personal Attributes

• Patient-focused mindset with genuine empathy for individuals living with chronic conditions

• Creative problem-solver with innovative approach to addressing patient needs

• Results-oriented with strong business acumen and commercial awareness

• Collaborative team player with ability to work effectively across cultures and functions

• Adaptable and resilient in fast-paced, dynamic environment

Work Experience

• Minimum 5-7 years of experience in pharmaceutical or healthcare marketing, with at least 3 years in patient engagement, patient services, or related roles

• Proven experience in developing and executing patient support programs or disease awareness campaigns

• Track record of successful cross-functional collaboration and stakeholder management

• Experience working with patient advocacy organizations and external partners

• Background in specialty pharmaceuticals, biologics, or rare disease preferred

• Experience in diabetes, immunology, or endocrinology therapeutic areas highly desirable

• Previous experience in both multinational pharmaceutical companies and China market preferred

Educational Background

• Bachelor's degree required; advanced degree (MBA, MPH, or related field) preferred

• Degree in Marketing, Business Administration, Life Sciences, Public Health, or related discipline

• Additional certifications in patient advocacy, healthcare marketing, or digital marketing are advantageous

Personal Qualities

Leadership & Initiative

• Self-starter with entrepreneurial spirit and ability to work independently

• Demonstrates ownership and accountability for outcomes

• Proactive in identifying opportunities and addressing challenges

• Ability to inspire and motivate others toward common goals

Interpersonal Excellence

• Strong emotional intelligence and cultural sensitivity

• Excellent relationship-building skills with diverse stakeholders

• Diplomatic and professional in all interactions

• Active listener who values diverse perspectives

Professional Integrity

• Unwavering commitment to ethical standards and compliance

• Maintains confidentiality and handles sensitive information appropriately

• Demonstrates sound judgment in complex situations

• Acts as role model for company values and behaviors

Growth Mindset

• Continuous learner who stays current with industry trends and best practices

• Open to feedback and committed to personal development

• Embraces change and innovation

• Shares knowledge and mentors others