特药事业部-（高级）市场经理-上海

JOB PURPOSE:

• Design marketing shaping initiatives which stick with brand imperatives
• KOL management
• Develop, optimize and implement the launch strategy/tactic of new indication
• Collaborate with XFN to ensure the deliverables with mut
• Collaborate with XFN to get alignment and endorsement on key initiatives
• Make sure the deliverables of agreed KPIs

KEY ACCOUNTABILITIES:

Integrating Customer Insights & Analytics

• Work with marketing research team to generate clear and accurate facts
• Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas
• Identifies key market access and customer needs issues
• Give the best sales forecast based on market facts and customer insights
• Extracts key findings from clinical literature to use in driving strategies/tactics for customers.

Product Development and Life Cycle Management

• Collaborate with regulatory affairs, supply chain, market access and commercial team, traking the overall new launch progress
• Provides timely input to formulation development and packaging
• Identifies potential intellectual property issues & opportunities during product development

Brand and Portfolio Strategy

• Develop plans for the new indication, including pricing option, pre-launch plan and operation plan
• Prioritizes appropriate targeting, positioning and messaging across all customer segments

Marketing Mix and Execution

• Drives consistent execution of product strategy with appropriate key performance indicators
• Design and execute innovative projects through working with cross-function teams to ensure achievement of project KPI
• Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives
• Develop roubust promotional mix and setup training for sales team
• Ensures compliance with finance and budgeting practises, and manage budget within agreed limits

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

• Minimum bachelor’s degree
• Major in medical, pharmacy is desired, other majors such as biology, biological chemistry and marketing will also be considered

Experience & knowledge:

• At least 2-3 years experience in the pharmaceutical industry, or consulting firm with extensive health care experience
• Experience in multinational company is must
• Brand management experience on Asthma brand is desired
• Experience in new launch experience is desired

Core competencies:

• Good level of English language (spoken/written)
• Proactive and independent attitude
• Strong analytical skills and learning agility
• Experience with building forecast models, valuations, PowerPoint presentations
• Excellent project management skill
• Good team working and cross-functional capability
• Adaptability/Flexibility