Senior Specialist - HCP Campaign Operations

• Location: Bogotá, Colombia

About the job

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready? As Senior Specialist - HCP Campaign Operations within our GTMC Team, you’ll plan and execute market-driven campaigns, make data-driven business recommendations, and create insightful presentations. You'll optimize omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.

Main responsibilities:

• Plan and execute campaigns following market requirements & brief

• Review and ensure Associate Specialist and Specialist perform campaign tagging as per standard taxonomy and campaigns are tested as per protocol prior to deployment

• Guide Associate Specialist and Specialist for CRM/SFMC formatting

• Make business recommendations based on the data findings, create presentations to highlight recommendations and tell the story

• Enable market Omnichannel strategy through optimized campaign execution in SFMC

• Execute campaigns relying on sophisticated data segmentation leveraging various set of channels within SFMC and beyond (Sanofi’s Omnichannel ecosystem)

• Perform as a subject matter expert for available metrics in the campaign tools: To provide recommendations on metrics and campaign analytics setting (including data inflow requirements)

• Drive campaign performance analysis

• Sharing and collecting knowledge across teams to ensure a comprehensive cross-organizational overview

• Proactively suggest improvement measures to the current process

About you

• Experience: Around 5 years of experience. Previous experience in campaign management using Salesforce Marketing Cloud

• Soft skills: Stakeholder management, good written and verbal communication skills, ability to work independently and within a team environment and strong organizational and time management skills to effectively manage completing work activities

• Technical skills: Knowledge of key SFMC capabilities (i.e. Audience Studio, Datorama, Interaction Studio, Journey Builder) and knowledge of HTML and CSS

• Education: University degree level (Graduate degree, preferably in science)

• Languages: Advanced English level

Why choose us?

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• You’ll be part of leading the first experiences a job seeker has with Sanofi and ensuring it is best-in-class and driving conversions.

• You’ll be part of a truly diverse cross-cultural team and can have real business impact.

• Flexible working policies, including up to 50% remote work.

• Private medical care, life and health insurance, and gender-neutral paid parental leave

• Colombia is one of Sanofi’s key locations for new talents, having a big footprint with the Bogota HUB and its best-in-class operation.

• Mexico and Argentina Play an instrumental part in creating best practice and innovation within our 3 vaccines production plants.

PursueProgress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

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