VX-Sr. Brand Manager RSV-Beijing

Key Accountability:

· Participate in Beyfortus brand strategy and action plan development

参与品牌战略和行动计划的制定

· Understand and implement both strategic and tactical plan to realize market opportunities

了解并实施战略和战术计划，以实现市场机会

· Maintain good engagement with KOLs

与KOL保持良好沟通

· Work closely with cross functional teams to ensure the success of cross functional initiatives including market research, education programs, sales training etc.  

与跨职能团队密切合作，确保跨职能方案的成功，包括市场研究、教育计划、销售培训等

· Collaborate with local marketing and sales colleagues and make sure that sales force Reps get correct, sufficient and updated knowledge about the product and external environment

与区域市场和销售同事合作，确保销售人员了解正确、充分和更新的有关产品和外部环境的知识

Experience & knowledge:

· At least 3 years working experience in the pharmaceutical industries

至少3年医药领域工作经验

· Strong marketing experience and in-depth exposure in pediatric-related areas or community hospitals, or a sharp and well-trained brain to tackle new and complex challenges

在儿科相关科室或者基层社区医院有着长时间的沉淀和深入洞察，或者有极强的解决复杂挑战的能力

Core competencies:

· Excellent communication skills and interpersonal skills,

具备优秀的沟通技巧及人际交往技巧

· Experience in HCP engagement, project management and event planning/execution is desired

项目管理和活动策划/执行方面的经验

· Able to analyze data, to evaluate promotional/tactical activities and to prepare marketing plans

能够进行数据分析，评估推广/策略活动及准备销售计划

· Fluent in both English and Mandarin

中英文流利