General Medicines
Wo Ideen und Wissenschaft die Gesundheit von morgen gestalten.

Main responsibilities:

The RD Lead holds the end-to-end accountability for management and performance of the Marketing team and activities for RD products within the assigned geography. He / she is accountable for RD MCO resources allocation within a defined envelop and the customer Engagement plans with the mandate to accelerate efficient growth for innovative products as per global franchise guidance;

• Ensure implementation and effective execution of franchise strategy for RD brands.

• Develop and implement an RD business plan to maximize business operating income, ensuring availability of products in the market, in compliance with the highest international standards and norms.

• Partner with cross functional teams to ensure alignment for effective implantation for the RD strategy with excellence in execution

• Track performance vs the priorities

• Responsible for all marketingactivities for the RD Brands: 

• Global to Local: 

• Adaptation of brand strategy to the market: co-develop with Global (if in Global Brand Team) 

• Focus resources on maximizing market share, exceeding financial commitments and profitability Rare disease product portfolio through successful launch planning and execution

• Management with a clear understanding of the competitive environment and creating strategic decisions and synergies within the brands managed

• Local to Global 

• Oversee financial management including budgeting, forecasting and cost management; maximizing revenue, profitability and market share at country level within MCO

• Business case development: leveraging sophisticated data and analytical capabilities to identify and prioritize the most attractive growth and BOI opportunities at country level within MCO

• Pricing proposal (to be approved globally);by partnering with market access, public affairs and trade and revenue for effective policy, market access and tender management strategy and implementation

• Local markets patients and HCP insights to ensure transforming patient journey though diagnostic innovation

• Coach direct reports, leveraging their strengths and consolidating a high-performance environment

• Implement /strengthen the use of digital for the Marketing activities mainly in the area of AI usage as well as integration of overall digital ecosystem

• Compliance: Respects corporate commitment and compliance guidelines. 

About you 

Technical skills:

• In-depth understanding of the market, competition, future market trends andentire local healthcare ecosystem

• Strong Leadership by influence skills and ability to navigate complex structures

• Brand management capabilities

• Understanding of Sales and Marketing operating model, Go To Market (GTM) transformation

• Innovation and expertise in Digital engagement and Medico-Marketing 

• Strong analytical capabilities: P&L management, Scenario Planning and financial acumen to drive BOI

• Ability to take data-driven decisions based on patient/HCP needs

Soft skills:

• Glocalthinking: able to understand the global framework combined with local execution

• Capacity to challenge the status quo to enhance efficiency with an entrepreneurial mindset respecting global approaches. 

• Entrepreneurial and agile mindset, unconventional thinking, always looking for new ways to achieve business goals

• Curious to learn and drive new initiatives in digital pharma marketing excellence

• Empowerment & People leadership: create engaging environment, delegation, giving responsibility and lead trustfully, ability to coach, develop and manage feedback effectively.

• Communication, Stakeholder & Change Management Skills: effective communication skills to influence and move to action to very diverse stakeholders (global, peers, cross-functional teams, sales forces and external stakeholders)

• Customer orientation: Motivate teams to connect with patients/customers to understand their needs and provide value-added solutions

• Role model of PTW behaviours

• Relevant Bachelors qualification with relevant professional background

• Minimum 10 years of proven successful management/marketing experience. P&L experience is a plus

• Experience with Medico-Marketing, activation strategy & innovative campaigns

• Exposure to international environment with track record of performance in Marketing and Sales with deep knowledge and understanding of finance and Market Access 

• Experience with contributing to Global Brand planning processes and local implementation

• Digital Experience with Customer facing approach and new GTM tactics.

• Negotiation skills notably with existing external partnerships/ Alliances:  where relevant.

• Fluent in English and French for the Francophone countries. 

• In Sanofi Specialty Care we invest in key talent and future leaders with differentiated capabilities that will enable fueling a sustainable growth through launches, innovation and differentiated patient experience. Therefore, apply if you can be referred to as: 

“Launch Leader” with experience in delivering launches in new green field therapy areas and/or Specialty assets

“AI Guru” with demonstrated experience and knowledge of the current tech trends incl. AI/Gen AI and their application to answer business questions

“Experience Activator” with high understanding of patient/customer needs and expectations to create individual, exceptional patient/customer experience through a patient centric approach levering data driven-insights