Senior Brand manager

Job Overview:

As the Senior Brand Manager for Saiyining, you will be the core driver of the brand's strategic development and market performance. You will independently formulate brand strategies, lead the creation of promotional materials, and be responsible for the development and support of business plans (BP). This role requires exceptional English proficiency as the primary working language for strategic documentation, cross-border communication, and global collaboration. You will play a pivotal role in enhancing Saiyining's brand equity, expanding market influence, and driving business growth.

Key Responsibilities:

• Independently conduct in-depth market research, including industry trends, competitor analysis, and target audience insights, to formulate data-driven annual and long-term brand development strategies, defining brand positioning, core value propositions, and differentiation strategies.

• Take full ownership of the end-to-end creation and management of brand promotional materials. This includes leading the conceptualization, design, and production of sales tools, product brochures, brand manuals, digital content, event materials, and other promotional collaterals, ensuring consistency with brand tone and strategic objectives.

• Independently develop and compile comprehensive Business Plans (BP) for the brand, including market analysis, strategic goals, implementation roadmaps, budget allocation, and performance forecasting. Provide professional support for BP presentation, review, and execution tracking to secure organizational alignment and resource approval.

• Lead the implementation and optimization of brand marketing campaigns, coordinate cross-functional teams (sales, medical affairs, regulatory, etc.) to ensure seamless execution, and monitor campaign effectiveness through key performance indicators (KPIs), providing timely adjustment recommendations.

• Manage the brand's overall image and equity, establish and maintain brand visual identity (VI) and language system standards, and ensure consistent brand expression across all touchpoints and communication channels.

• Collaborate with internal and external stakeholders (global teams, advertising agencies, KOLs, etc.), conduct effective communication and coordination in English, and drive the implementation of international brand cooperation projects.

• Monitor brand market performance, track competitor activities and industry trends, conduct regular brand strategy reviews, and propose proactive optimization measures to adapt to market changes and drive sustainable growth.

Requirements & Qualifications:

• Bachelor's degree or above in Marketing, Business Administration, Communications, or related fields; Master's degree is preferred.

• 5+ years of brand management experience in the pharmaceutical, healthcare, or related FMCG industries, with a proven track record of independently developing and executing brand strategies.

• Exceptional English proficiency in listening, speaking, reading, and writing, capable of independently drafting strategic documents, promotional materials, and BP in English; experience in cross-border or global team collaboration is a must.

• Strong ability in strategic thinking, market analysis, and creative planning, with the capability to translate insights into actionable brand strategies and marketing initiatives.

• Proficient in end-to-end production of promotional materials, with a good understanding of design principles and content creation; experience in managing external agencies for material production is preferred.

• Solid experience in BP development and management, familiar with budget planning, performance forecasting, and business goal alignment.

• Excellent cross-functional coordination, project management, and problem-solving skills, able to drive complex projects to successful completion under pressure.

• Strong attention to detail, result-oriented mindset, and good team leadership and collaboration spirit.

Preferred Qualifications:

• Experience in managing pharmaceutical or healthcare brands, particularly in the diabetes or related therapeutic areas.

• Working experience in multinational corporations (MNCs) or global marketing teams.

• Proven successful cases of brand building or marketing campaign execution that have driven significant business growth.