Brand Manager

岗位职责（Job Responsibilities）

1. 协助中央市场部核心市场策略的构建与表达，结合产品医学价值与临床需求，输出精准的策略支撑内容；2. 负责医学项目全生命周期管理，从需求调研、方案设计到执行复盘，确保项目贴合临床需求并达成学术目标。3. 构建KOL分层管理体系，挖掘核心专家资源，维护长期稳定的合作关系，推动专家在学术领域的引领作用。4. 协同跨部门团队，整合资源支撑市场推广，为业务提供专业学术支持。

1. Assist in the construction and expression of core marketing strategies in the Central Marketing Department, and output accurate strategy support content based on the medical value of products and clinical needs; 2. Manage the full lifecycle of marketing programs, from demand research, program design to implementation review, ensuring projects meet clinical needs and achieve academic goals. 3. Establish a hierarchical KOL management system, tap core expert resources, maintain long-term and stable cooperative relationships, and promote experts' leading role in the academic field. 4. Collaborate with cross-functional teams, integrate resources to support marketing, and provide professional academic support for local team.

任职要求（Qualifications）

1. 医药、临床等相关专业硕士及以上学历，3年以上医药行业中央市场或医学事务经验。2. 具备成熟的医生互动及KOL管理经验，熟悉医学项目运作逻辑。3. 优秀的沟通协调、项目管理能力及英文听说读写能力。

1. Master's degree or above in pharmacy, clinical medicine and other related majors, with more than 3 years of experience in central marketing or medical affairs in the pharmaceutical industry. 2. Mature experience in doctor engagement and KOL management, familiar with the operation logic of medical projects. 3. Excellent communication and coordination, project management skills and English listening, speaking, reading and writing skills.