Area Commercial Lead

Area Commercial Lead

Strategic Context

• Sanofi is an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Now, with its Take the Lead Strategy the objective is to make a greater impact on patients, healthcare systems, and society at large scale. This means (i)  pioneering an innovative pipeline and executing transformative launches at scale to bring life-changing new medicines and vaccines to more people, more quickly (ii) modernizing and deploying resources with agility (iii) building a sustainable business that tackles the most urgent healthcare, environmental, and societal challenges of our time 

• Sanofi India  is implementing an ambitious transformation plan  aligned with our Take the Lead Strategy and Values,  with 3 main objectives (i) achieve our target growth for the Diabetes portfolio in Public and Private market (ii) Foster empowerment and autonomy at customer level to create a customer centricity approach (iii) Implement  contemporary ways of working for better efficiency

Key Dimensions

• As an Area Commercial Lead, the role entails developing and coordinating customer engagement plans aligned with brand strategies across the assigned area. The position is responsible for driving data-driven decision making and facilitating cross-functional collaboration to optimize customer experience and business outcomes.

Role & Responsibilities

• The Area Commercial Lead, is responsible for bridging the strategy and field execution, ensuring consistent customer experience across all touchpoints while driving data-driven decision making within the organization. his role is pivotal in orchestrating omnichannel customer engagement and facilitating cross-functional collaboration to deliver superior customer value.

• Strategic Planning & Execution:
  • Identify and develop area customer engagement plans in collaboration with Zonal Commercial leads
  • Drive and coordinate customer engagement initiatives by translating global/brand strategies into field tactics
  • Support strategic planning and ensure alignment between brand objectives and field execution
  • Area campaign planning with proper budget control

• Cross-functional Collaboration & Liaison:
  • Liaise with Zonal Commercial leads (ZCL) on market development & brand engagement activities aligned with Customer Engagement Manager (CEM) and Customer experience planner (CEP)
  • Work in close coordination with Key Account Managers (KAMs) to ensure smooth transition of every account to the calling list of field teams for meaningful engagement
  • Bridge between HQ and commercial team based on analysis of campaign feedback, insight, execution KPIs and objective evaluation
  • Facilitate collaboration

• Data-Driven Decision Support:
  • Support and facilitate data-driven decision-making for field teams by providing regular performance data and analytics
  • Alert FFs on SFKPIs of each center & monitor outcome efficiencies of efforts
  • Analyze campaign feedback, insights, and execution KPIs to continuously improve engagement strategies

• Omnichannel Orchestration:

• Play the bridge role between HQ omnichannel customer strategy and field force execution

• Recognize customer channel preferences and orchestrate seamless experiences

• Partner with Commercial Lead on omnichannel and KOL engagement planning and feedback

• Event & Speaker Program Management:
  • Log speaker engagement programs & liaise with Medical Operations
  • Coordinate slides & documents required for sessions
  •  Implement regional events, speaker programs, and strategic initiatives

• Agile Ways of Working:
  • Foster collaboration and agile work seeking to become a self-organized team
  • Promote continuous improvement and adaptation

• Talent management

Build a strong diverse team that is future ready , agile & learning.