Global Brand Manager, Nuvaxovid- Vaccines

Job Title: Global Brand Manager, Nuvaxovid- Vaccines

About the Job

Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI-driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization.

The Global Brand Manager (GBM) will be responsible for the co-development and implementation of the marketing strategy and tactical plan for the Nuvaxovid global brand, aligned to the Protection Without Compromise agenda, and achieving short- and long-term business goals to maximize revenue. The GBM will primarily manage the advertising agency and drive tactical execution and digital/omnichannel strategy and execution to support the global launches of Nuvaxovid.  The GBM will assist the Global Brand Leader in leading the Global Brand Team, the cross functional team that creates and executes the global brand strategy. The GBM will be leading the transversal execution of brand-specific priorities.

The Flu-COVID Franchise is a key growth driver for Sanofi and is expected to grow by over 10% in 2022 to 2.9B€, driven by the continued introduction of the differentiated products, including a combination Flu-COVID vaccine in development.

The Global Brand Manager will be a highly visible, cross-functional role, requiring close work with the Global Brand Lead, the Global Brand Team, the wider Global Flu Franchise Team, and Country Brand Teams in key markets (UK, US, CA, DE, FR, IT, ES, AU).  Ideal candidates will be those comfortable with challenging the status quo, acting for change, and taking ownership of ideas and activities in a cross-functional, matrix environment.

About Sanofi:
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Main Responsibilities:

Lead the Nuvaxovid cross-functional global brand team to assess, update and implement a comprehensive brand plan that will grow awareness and adoption of Nuvaxovid globally

• Drive brand priorities with strong management and coordination with the advertising agency to prepare cross-functional teams globally and locally to execute

• Shape the digital/omnichannel strategy and key tactics with key launch markets and the wider Flu franchise to ensure consistency

• Demonstrate ownership to improve outcomes, processes, collaboration and increase personal impact by proactively engaging in efforts to improve job performance, individually and for the Global Brand Team

DIMENSION/SCOPE

• Global scope, with emphasis on key Global Brand Team markets

• The Global Brand Manager will assist to bring brand marketing expertise and assist the creation, development, and execution of a long-term brand strategy (capturing the product’s value, identifying opportunities, and fostering target activation throughout the product lifecycle)

• He/she will contribute to brand marketing strategy and ensure its relevance along the life of the product, assisting in the definition of the global customer segmentation and the messaging strategy

• The GBM will support deployment of the global strategy for key GBT markets.

About You

Experience

• Shape the digital/omnichannel strategy and key tactics with key launch markets and the wider Flu franchise to ensure consistency

• A strong marketer, ideally with previous country or regional experience in sales and/or marketing.

• At least 8 years of experience as a global/regional/local marketer.

• Minimum of a bachelor's degree is required for the role.

• Strong strategic thinking skills and ability to develop an actionable brand strategy and ensure its operationalization at country level.

• Previous experience in leading cross-functional teams.

• Excellent oral and written communication skills, including ability to synthetize and deliver clear and impactful presentation to senior management.

• Experience/Good understanding of mature markets dynamics (North America, EU, and Japan).

• Required to have core knowledge about all commercial topics such as market/customer segmentation, omni-channel activation, comm agency management, external stakeholder engagement, competitive intel, payer systems, etc.

• Language: English (native or very fluent).

Soft skills

• Impact-driven solution-oriented leader with strong business acumen.

• Strong leadership skills with proven ability to provide clear directions, drive alignment with other functions, make decision/arbitrage in a timely manner and drive/track execution.

• Be comfortable navigating ambiguity and managing conflicts.

• Ability to develop strong relationships and achieve positive impact & influence without authority.

• Ability to prioritize and maintain focus on most business-critical activities.

• Ability to work in a fast-paced environment, work with uncertainty, and quickly adjust to changing priorities.

Would be a Plus

• MBA or Master's degree in a business school

• Previous experience in vaccines or seasonal vaccines (like Flu)

• Previous GBM experience in the GloCal model

• Scientific or Medical background (Pharm D or PhD)

• Language: French

TRAVEL

• This position requires typically 10-20% of travel

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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