R2806592 Trade Marketing Manager

• Location: HCMC, Vietnam
• Job Type: Permanent, Full time

About the Job

As our Trade Marketing Manager, you’ll help turn strategy into action—transforming insights into commercial success at the point of sale. You'll work closely with internal and external partners to ensure the flawless execution of brand strategies that reach patients and customers where it matters most.

We deliver 4.3 billion healthcare solutions to people every year, thanks to the flawless planning and meticulous eye for detail of our Manufacturing & Supply teams. With your talent and ambition, we can do even more to protect people from infectious diseases and bring hope to patients and their families. Your job, as Trade Marketing Manager within our Commercial team, will be to lead category and channel execution strategies to deliver sustainable growth.

Main Responsibilities

• Translate shopper and customer insights into category strategies and channel tactics that drive sell-out and sustainable growth
• Lead planning and execution of trade marketing initiatives in all channels, including shopper activation, education, and POS programs
• Define and implement Trade Marketing KPIs; monitor execution and ROI across tools, campaigns, and channel performance
• Partner with Sales, Marketing, KAMs, and Revenue Management to align commercial and shopper-facing programs
• Develop and deliver impactful sell-out tools and communication for the field force and customer-facing teams
• Manage trade governance and planning cycles, including shopper activity calendars, product launches, and channel activation plans
• Collaborate on customer education programs (institutions, pharmacists, pharmacy managers) to build engagement and category development
• Drive innovation and co-create commercial solutions with customers (e.g., promotions, services, awareness campaigns)

About You

• Experience in Trade Marketing, Category Management, Sales or Marketing within CHC, FMCG, or related sectors
• Solid understanding of shopper behaviour, customer dynamics, and point-of-sale execution
• Demonstrated ability to lead cross-functional initiatives with Sales, Finance, Supply, and Marketing
• Strong analytical and project management skills
• Ability to influence in a matrix organization and partner with senior stakeholders
• Proficiency in English and local language
• Degree in Business, Marketing, Economics, or related fields

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.