Vaccines
Where
extraordinary minds
help protect half a billion people
Vx-Senior Brand Manager, Community & Brand Communication-Beijing
Who we are
Every day, 2.5 million Sanofi vaccine doses reach patients worldwide - powered by bold ideas, cutting-edge science, and passionate people like you. Across every stage — from discovery to delivery — Sanofians are shaping the future of vaccines. In global R&D hubs, exceptional offices, and state-of-the-art manufacturing sites, we’re reimagining what’s possible. But science alone isn’t enough — it’s the extraordinary minds behind it that truly make the difference.
Job Summary:
We are seeking a strategic and creative marketing manager to lead target group communication planning, community engagement, and brand content development across key digital platforms in China (Tencent, Zhihu, GEO). You will be responsible for developing and executing an annual community communication calendar, ensuring consistent brand messaging, and driving engagement with our target audiences.
Key Responsibilities:
1. Target Group Communication & Activation
Develop and implement targeted communication strategies to engage key audience segments.
Collaborate with cross-functional teams (e.g., product, sales, PR) to align messaging with business goals.
Monitor audience insights and adjust strategies to maximize engagement and conversion.
2. Community Communication Calendar & Execution
Plan and manage the annual community communication calendar, ensuring consistent and impactful touchpoints.
Execute campaigns, activations, and engagement initiatives to foster brand loyalty.
Track performance metrics and optimize strategies based on data-driven insights.
3. Brand Content Development & Execution
Lead the creation of compelling brand content (articles, videos, social posts, etc.) tailored for Tencent, Zhihu, and GEO.
Ensure content aligns with brand voice, market trends, and audience preferences.
Work with agencies, designers, and copywriters to produce high-quality assets.
4. Platform Management (Tencent, Zhihu, GEO)
Oversee content distribution and engagement strategies across key platforms.
Stay updated on platform algorithms, trends, and best practices to maximize reach.
Manage partnerships with platform representatives for enhanced visibility.
Qualifications & Skills:
Bachelor’s degree in Marketing, Communications, or related field.
5+ years of experience in digital marketing, community management, or brand communication (China market preferred).
Proven track record in managing Tencent, Zhihu, and/or GEO platforms.
Strong content creation skills with an eye for storytelling and branding.
Data-driven mindset with experience in analytics tools (e.g., Google Analytics, platform insights).
Fluent in Mandarin and English (written and spoken).
Pursue Progress. Discover Extraordinary.
Join Sanofi and step into a new era of science - where your growth can be just as transformative as the work we do. We invest in you to reach further, think faster, and do what’s never-been-done-before. You’ll help push boundaries, challenge convention, and build smarter solutions that reach the communities we serve. Ready to chase the miracles of science and improve people’s lives? Let’s Pursue Progress and Discover Extraordinary – together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status or other characteristics protected by law.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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Why work with us
- We’re problem-solvers and pioneers. United by the belief that everyone deserves a healthier future. We create best-in-class vaccines that prevent disease and protect lives.
- Innovation drives us. From AI and mRNA to next-gen science, we push the boundaries to deliver first- and best-in-class vaccines for infectious diseases worldwide.
- Growth happens here. With bold investments in R&D and world-class facilities, Sanofians across the entire vaccine lifecycle are shaping the future of global health.
- We do what’s right. Sustainability and DE&I drive our positive global impact—because the diverse communities Sanofians represent are the patients we serve.
What does it take to protect the world from disease?
For over a century, we’ve been pioneering breakthroughs that help protect millions from diseases like polio, influenza, RSV, and more. And we’re not stopping there.
Powered by groundbreaking technologies - mRNA platforms, recombinant proteins, and AI-driven insights - we’re pushing the boundaries of science.
"I’m immensely proud of the pace of our innovation – the urgency by which our teams are working to transform the practice of medicine."
Thomas Triomphe
Executive Vice President, Vaccines
Discover more
Sanofi’s mRNA Center of Excellence
Step into the future of healthcare with Sanofi’s mRNA Center of Excellence. Discover how a global team is transforming medicine with cutting-edge mRNA technology – and explore the skills, inspirations, and breakthroughs driving this revolution. Ready to shape the future?
About Sanofi Vaccines
Explore our commitment to protecting global health through the power of vaccines. We’re building healthier communities with innovative solutions that save millions of lives each year. Dive into the future of vaccines, discover the diseases we’re tackling, and learn why vaccination is critical at every stage of life.
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