Omnichannel Business Lead

Omnichannel Business Lead

• Location: São Paulo, Brasil

About the job

Strategic context:

Sanofi has currently the best and more robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter into the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.

GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

As part of GTMC, vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class omnichannel engagement strategy, incl. development of standards & best practices across markets and brand teams, as well as executional planning and support of local omnichannel approaches (incl. change management); GTMC will also collaborate closely with Digital to provide consistent tools.

Key dimensions - Scope & Scale:

GTMC organization aims for:

• Centralization of Go-to-Market excellence and operational tasks across GBUs,
• Standardizing best-in-class capabilities with strengthened global support while verticalization of reporting within GTMC from local to global,
• Defining clear ways of working and bringing clarity on interfaces with GBUs, Digital, and executional support on commercial operations from Sanofi hubs to optimize process excellence and efficiency and leveraging best, and
• Establishing best-in-cost solutions by leveraging our bargain power with preferred suppliers established by Procurement.

As a member of Sanofi Brazil Omnichannel Operations organization, Omnichannel Business Lead will be accountable to:

• Definition of Omnichannel strategy based on portfolio mix & GTM archetyping
• Localization of global campaign design and adaptation of global approaches to reflect BU conditions
• Standardization of tactical omnichannel planning, incl. automated channel approach, content, engagement
• Take agile decisions, ensuring customer centric approach and external perspective and taking the necessary thoughtful risks to balance the maximum satisfaction of our customers with the value added to Sanofi.
• Have One Sanofi approach, boosting the use of global tools and solutions, eliminating any fragmentation of our ecosystem, fostering the delivery of global and standard solutions, avoiding exceptions, but making sure that the specific and relevant needs of the BU are attended.
• Work closely with BU’s, Digital, Procurement and the other GTMC pillars’ local leaders, aligning priorities and acting always under One Sanofi spirit to deliver best-in-class and best-in-cost support to our businesses.
• Lead transformation in the ways of working locally within his / her BU.

Main responsibilities:

• Work with brand teams to translate Customer engagement plans into Omnichannel journeys​
• Run omnichannel campaigns development & execution on relevant platforms, including management of content adaptation to channel requirements, in line with global standards, tools and processes.

• Responsible for engagement with agencies and Hub teams to ensure smooth content and campaign deployment.
• Act as omnichannel expert. Be the go-to person for understanding the technicalities and best practices of these channels, providing guidance to business partners to deliver best-in-class customer experiences.

• Driving Business change management for adoption of innovative / best-in-class practices and capabilities to maximize business impact and efficiency ​​
• Engage with I&A team to continuously analyze campaign performance and continuously optimize customer/content/channel plan.
• Transferring knowledge and insights gained from successful campaigns and best practices to business commercial and cross-functional teams, fostering a culture of shared learning and continuous improvement.
• Engage cross functional teams within GTMc and BUs to support local campaign deployment, including Market Access and Medical, as needed.

Ways of working

• You will be a member of Brazil Omnichannel Team.
• You will foster partnerships and close collaboration between local cross-functional teams (i.e. Marketing, Medical, Digital and Procurement) and with the other pillars of GTMC, and drive structured ways of working among teams to deliver best-in-class omnichannel experiences for our customers.
• You will operate in a lean but effective agile manner.
• You will continuously work with GBU’s to deliver the value and insights expected from the Omnichannel Operations GTMC pillar as true partner in enabling business growth, establishing one single voice locally, prioritizing the needs of all businesses and the point of view of cross-functional teams.

About you

Work Experience:

• 4+ years leading Omnichannel, Customer Engagement or Digital Marketing operations, with a focus on content mapping and campaign execution.
• Strong execution skills with proven delivery of outstanding results.
• High persistence and resilience.

Knowledge:

• Omnichannel experience and expertise, with existing omnichannel tools & projects proficiency (e.g SalesForce Marketing Cloud, Veeva, AI Tools).
• Strategic analysis and planning, project management, excellent English language knowledge and skills (written and oral), proven impactful communication, presentation, persuasion, skills ability to work cross-functionally.

Skills and Competencies:

• Business: Good analytical skills; Ability to prioritize; Financial acumen; Over achievement against set objectives; Ability to take quality and agile decisions.
• Leadership: Leads by example and walks the talk; Demonstrates a high level drive, passion and ambition for high performance; Challenges continuously the status quo; Has well-developed time management skills, mastering in prioritizating tasks and planning own workloads to ensure deadlines and desired results are met.
• Networking: Has experience of successfully to deliver high performance in multicultural environments and in a matrix organization; Works well in cross-functional teams.

Personal Characteristics:

• Hands-on, execution and result orientation, accountability, creativity, initiative, high persitance and resilience, stress management, learning agility, ability to work on one’s own, continuous improvement, listening skills.

Why choose us?

Add four standard Sanofi selling points and up to three additional selling points that are specific to the role, team or location.

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

PursueProgress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue Progress. And let’s discover Extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

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*Always aimed at the safety and well-being of our employees, proof of COVID-19 vaccination is an essential item for all employees, being present on the list of admission documents.

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