Allegra, Digital ​Brand Manager

Location: Morristown, NJ (hybrid)

About the job

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. 

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.  

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. Join us on our mission. Health. In your hands.

Are you a passionate brand builder and business leader ready to continue the growing momentum behind Allegra, the biggest Global brand in the US?  This is an exciting time to join as we evolve to meet the ever-changing needs of our consumers and customers, and unlock new sources of growth.  The Allegra, Digital Brand Manager will play a critical role in managing the business and delivering key aspects of our activation plans.  Join us as we take the Allegra brand to new heights and frontiers. We look forward to hearing from you!

Main responsibilities:

• Own the development of the social/digital Brand strategy and its execution.
• Own relationship with organic social and digital agency.
• Own brand and competitive analysis by leveraging internal and external data platforms, to continuously assess the health of the business and deliver actionable business insights.
• Own the Social marketing A&P budget. Manage updates to A&P budget throughout the year, make recommendations for reallocation opportunities, open POs and track invoices.
• Assist Senior Brand Manager with creative and PR agency of record feedback
• Act as the brand champion for social media and e-commerce activation.
• Lead website refreshes to ensure website is properly updated with current assets and communication and is an integral part of a 360-degree brand amplification.
• Liaise with medical, legal, and regulatory team to ensure timely review and alignment on marketing assets.
• Support new product launch readiness.
• Perform other duties as assigned.

About you

• Bachelor’s degree.
• 3+ years of experience in brand marketing, especially in OTC or FMCG.
• Strong social marketing background.
• Experience is social platforms asset creation is preferred.
• Strong analytical acumen.
• Creativity and problem-solving.
• Digitally savvy.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.