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Employer Brand Lead – France

Gentilly, France Permanent Posté le   Jun. 11, 2025 Expire le   Jun. 28, 2025
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Internal Job Description

Le contenu du poste est libellé en anglais car il nécessite de nombreuses interactions à l’international, l'anglais étant la langue de travail.


This job offer is accessible to all, regardless of gender.

Job title: Employer Brand Lead – France

  • Location: Gentilly (mandatory)

About the job

Main responsibilities:

  • Create, execute, and track the employer brand strategy for the France, ensuring alignment with global EB and regional TA priorities and leveraging global technology platforms

  • Be a brand guardian: ensuring all activities align with global brand guidelines and deliver training for recruiters, employee advocates, and stakeholders. Have a strong impact for our TVP (Talent Value Proposal) roll out

  • Deploy our employee advocacy program in France with the support of the global employer branding team – recruiting and engaging Sanofi ‘influencers’ to amplify our presence in the market

  • Analyze market data and insights to understand and align audience targeting with business needs and recruitment objectives

  • Develop and track employer branding KPIs, aligning them with global and regional goals to measure brand impact and recruitment effectiveness

  • Support the activation of global & local awareness campaigns and plan, manage, and activate recruitment marketing campaigns to support the local Talent Acquisition (TA) strategy, across both early careers and experienced hires (Ie Place d’Avenir)

  • Collaborate with the global employer branding team and regional communications and TA teams on social media strategies, including organic and paid campaigns, as well as programmatic advertising

  • Oversee the development, localization and management of country-specific careers pages, including content management and language translation projects

  • Partner with TA stakeholders to develop and manage local CRM community engagement strategies, ensuring the adaptation of global digital assets and templates for local events and campaigns

  • Provide regular intelligence on local market trends, including monitoring platforms such as Glassdoor and other insight tools

  • Oversee local employer brand awards, identifying and managing opportunities to enhance visibility and awareness of Sanofi

About you

Experience & Qualifications:

  • Proven track record of driving results through innovative recruitment marketing and employer branding initiatives, with a focus on candidate experience and employer brand reputation

  • Strong strategic thinking and vision with the ability to develop and execute long-term recruitment marketing and branding strategies across multiple markets

  • Strong project management skills, with the ability to manage multiple campaigns simultaneously

  • Experience in leading content creation, employee advocacy programs, digital marketing, and social media strategy

  • Excellent communication, leadership, and presentation skills. Ability to work cross-functionally and influence and collaborate effectively with internal stakeholders at all levels of the organization

  • Data-driven mindset with the ability to derive insights from recruitment marketing metrics and analytics

  • Experience of working in a global, matrixed environment is a plus, as is knowledge of candidate relationship management (CRM) systems and Content Management systems (CMS)

“Your strategic mindset and expertise in employer branding will drive France's talent acquisition success through creating impactful campaigns, managing stakeholder relationships, and deploying advocacy programs aligned with global priorities. Your data-driven approach and market intelligence capabilities will ensure optimized recruitment strategies that keep Sanofi competitive in talent attraction while measuring effectiveness through relevant KPIs across all initiatives.”

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