Head of Global Marketing Strategy – Efdoralprin Alpha (AATD)

Job Title: Head of Global Marketing Strategy – Efdoralprin Alpha (AATD)

About the Job

The Head of Global Marketing Strategy for Efdoralprin Alpha will be responsible for the successful launch and long-term success of the brand in the Rare Diseases Franchise, with a focus on alpha-1 antitrypsin deficiency (AATD).

This role will act as Chief Marketing Officer of the brand and will lead a senior-level, cross-functional Global Brand Team. The scope of the role entails taking Efdoralprin Alpha through Global pre-launch, launch, and post-launch phases. Responsibilities include developing comprehensive Global pre-launch and launch plans, ensuring excellence in launch execution. This will require advanced level strategic agility, demonstrated cross-functional leadership, executive level communication, and enterprise networking skills. Global and US launch experience, as well as a background in Rare Disease and Respiratory, are critical to enable development of novel approaches to bring this best-in-class treatment to patients. Additional responsibilities include navigating the increasingly challenging access and pricing environment and shaping the regulatory approval process, all with a strong focus on compliance.

This potential therapy has blockbuster commercial potential, and we are looking for an exceptional leader with a proven track record of building blockbuster brands.

The position reports to the Global TA Head Rare Disease Launches and will be based in Cambridge, Massachusetts.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing Progress to make a real impact on millions of patients around the world.

Main Responsibilities:

Global Brand Leadership and Strategy

• Lead the Global Brand Team (GBT), responsible for the development of brand strategy and ensuring consistent global execution.  GBT is comprised of senior leaders from key markets and functions, including Commercial, Medical, Regulatory, Development, Legal, M&S and Supply Chain.

• Commercial Chair on Global Product Team (GPT). GPT serves as the central cross-functional governance body responsible for strategic oversight and coordination of a product's development journey from early-stage research through commercialization. Chaired by Product Development leadership, this team integrates expertise across R&D, commercial, medical, regulatory, manufacturing, and other critical functions to ensure aligned decision-making and seamless execution of the product strategy. 

• Develop the commercial ambition for the brand (short, mid, and long term) and deploy strategies to achieve business goals; act as the primary internal "champion" for Efdoralprin Alpha and represent the brand in presentations to senior management.

• Partner with Global Medical and HEVA on the development of Scientific key Message platform. Provide input into Scientific Communications planning for publication strategy and brand awareness generation.

• Partner with Global Market research to ensure a robust execution of launch foundation insight generation, including a demand study, competitive TPP, market map, HCP and patient segmentation, treatment journey, patient journey including both diagnosis and treatment journey, HCP needs and drivers, patient need and drivers

• Partner with New Product Planning on the develop of the Therapeutic Area Strategy Narrative and support brand Life Cycle Management (LCM) development.

• Articulate a clear brand strategy, create a brand narrative, and align the organization around it.

Launch Capabilities and Execution

• In partnership with Wave 1 launch markets and Global Rare Commercialization Team, lead the creation of launch business cases, identify the ideal market shaping plan, work with countries and Medical Affairs to execute it and measure effectiveness through pre-determined KPIs.

• In partnership with Franchise Launch Excellence (FLEX), incorporate Efdoralprin Alpha strategies with the Sanofi Integrated Launch Capabilities (SILC) to enable launch simulation and scenario planning.   Lead preparation for launch and ensure all elements of the plan are designed, high quality, and executed with precision.  

• In partnership with Global Rare Disease Patient Activation, develop and design a diagnosis and patient find strategy for Efdoralprin Alpha.

• In partnership with GTMC (Go To Market Capabilities) Omnichannel, develop a multichannel strategy/approach to amplify the Efdoralprin Alpha experience including go-to-market and omnichannel rollout.

Performance Management and Business Operations

• Achieve sales, profit, and market share within agreed budgets.

• Monitor and review business performance and ensure management actions secure adherence to agreed plans.

• Manage budget to highest impact opportunities.

• Ensure operational efficiency and effectiveness of all aspects of the business.

About You

People and Organization:

• Build a best-in-class marketing team while cultivating an inclusive high-performance environment that values and leverages diversity.

• Provide personal leadership to inspire and motivate marketing teams, country teams, and functional partners to continuously strive for excellence.

• Attract, select, and develop key talent and ensure retention of high performers.

• Strengthen the team and the company by creating a winning spirit and by developing excellence-oriented and customer-focused culture.

Qualifications:

• Undergraduate degree in business, science, or related discipline required; advanced degree (MD or MBA) preferred.

• A seasoned and well-rounded leader with at least 10 years of demonstrated success in marketing, launches, and general management roles of progressively greater scope and responsibility is required, including experience in Global and the US markets.

• Experience building and leading a pharmaceutical/biotech commercial organization with marketing responsibilities and successful general management experience preferred.

• Proven command of classic marketing and sales disciplines and techniques.

• Demonstrated success in commercial planning, launching, aggressively growing, and managing products through their life cycle.

• A demonstrated commitment to innovation and experience leading significant transformational change.

• Proven skills in communicating changes, managing design and implementation, applying innovative thinking, and aligning plans, people, and processes.

• Experience working collaboratively and cross-functionally with marketing brand teams, market research, sales, managed markets, sales operations, medical affairs, business development, regulatory, R&D, manufacturing, finance, and legal.

• Respiratory and/or relevant rare disease experience preferred.

• The position requires up to 30% travel, domestic and global.

Professional Skills & Behavioral Competencies:

• Strategic agility:  analytic and synthetic capacity with the ability to generate actionable insights that create a competitive advantage or opens new markets; ability to chart a path and get from strategy to execution successfully.

• Organizational, interpersonal, and communication skills demonstrated at an advance level.

• Ability to lead in an ambiguous environment across different functions and company cultures.

• Performance orientation and ability to work and deliver along agreed timelines.

• Team leadership skills with proven ability to develop next generation leaders.

• Ability to work with, motivate, and develop diverse and high-performing teams.

• Customer focus and understanding of how customers perceive their business relative to competition.

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.​​

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.​​

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.​

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.​

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.